The Strategic Power of Story
A two-night workshop to learn how to create brand narratives that sell, stick & scale
What if your next presentation didn’t sound like everyone else’s?
What if it felt unforgettable?
Storytelling is the difference between being heard and being remembered, between selling a product and creating a movement. In this dynamic, hands-on workshop, you’ll learn how to harness the art and science of storytelling—blended with the latest AI tools—to craft narratives that grab attention, build loyalty, and drive results.
Two nights. Six hours. Infinite leverage.
In just two evenings, you’ll learn how to audit and refine your brand story, create rapid prototypes that test what truly resonates, and experiment with AI-powered tools to visualize and scale your narrative. Each session is designed to be hands-on and outcome-driven, so you leave not just with ideas but with a story system ready to activate.
Why Attend the Workshop?
If strategy is the map, story is the fuel. Here’s why this workshop is the spark your organisation needs now.
Because stories move people faster than strategies
In a world overloaded with data and content, it’s not the spreadsheet that convinces—it’s the narrative that frames the numbers. This workshop shows you how to turn insight into influence.
Because you’ll practice, not just listen
Across two evenings, you won’t only learn frameworks—you’ll apply them to your own brand challenges, prototyping narratives you can test the next day.
Because you’ll leave with tools that scale
From empathy maps to AI-powered visual storytelling, you’ll take home resources and methods you can use again and again to refine and activate your brand story.
What you’ll learn
This isn’t theory for theory’s sake. You’ll gain actionable skills you can put into practice immediately—tools to craft, test, and deliver stories that connect, persuade, and scale.
- How to use story to communicate vision and build trust – mastering the fundamentals of narrative clarity and influence.
- How to combine empathy-driven methods with AI – crafting narratives that are relevant, resonant, and visually compelling.
- How to apply storytelling as a strategic leadership tool – aligning teams, customers, and stakeholders around a shared purpose.
- How to design and activate a brand story system – moving from concept to execution with a clear, actionable plan.
Workshop Details
Intensive, outcome-driven, and tailored for busy leaders.
- Two Evening Workshops
- Location: Crummer Graduate School of Business | Rollins College, Winter Park, FL
- Dates: Thursday, Nov. 6 & Thursday, Nov. 13, 2025 | 6:30–9:30 PM
- Cost: $780 per participant (includes a 3-month MidJourney AI subscription)
- Instructor: Dr. Tracy R.H. Kizer, expert in brand storytelling and leadership communication
Learning Modules
Each session blends frameworks, exercises, and AI-powered tools. Across two evenings, you’ll move from assessing your current brand story to prototyping, testing, and pitching narratives that inspire action.
Archetype Alignment – identify and activate brand archetypes that resonate with stakeholders
Brand Story Audit – assess clarity, coherence, evidence, and tension in your current story
Empathy Mapping & Persona Creation – move beyond segmentation to deeply understand audience needs
Narrative Prototyping with AI – rapidly build and test brand narratives with generative tools
Channel Strategy Mapping – adapt your story across LinkedIn, Instagram, and other key platforms
Pitch Simulation – practice delivering your narrative in an executive/boardroom context
Upon completion of this workshop you will take away a comprehensive storytelling strategy for your organization that includes:
- A refined brand narrative
- A platform/channel deployment roadmap
- Metrics for success—tied to both outcomes and narrative impact (i.e., what story will your data tell?)
- (Optional) A leadership-ready pitch tailored to internal stakeholders
Bonus: Post-course feedback from Dr. Kizer supports refinement and real-world application. Submissions are due two weeks after the final session.
Ideal For…
- Brand leaders
- Marketing & communications professionals
- Founders & entrepreneurs
- Nonprofit executives
- Innovation leads & strategy heads
Participants who want to:
- Elevate their leadership presence
- Translate vision into narratives that inspire
- Strengthen organizational culture and customer connection through story
Meet Your Guide & Get Answers
Step into the classroom with Dr. Tracy R.H. Kizer, an expert in brand storytelling and leadership communication. Here you’ll also find practical answers to the most common questions about the program.
Teaching marketing is not just about the art of creativity or the science of data, it’s about inspiring students to find the key moment in a customer’s journey. It’s about understanding customers, telling their stories and finding connections to the things that matters to them and are deeply felt.
Dr. Tracy H. Kizer is a visionary academic leader and tenured Associate Professor of Marketing at the Crummer Graduate School of Business, Rollins College. With over 16 years of experience in higher education and 8 years in corporate roles, she bridges academic rigor and industry expertise to develop innovative strategies for teaching, research, and leadership.
Dr. Kizer’s research focuses on consumer behavior, branding, and the intersection of marketing with social justice. She has published over 15 peer-reviewed articles in esteemed journals, including the Journal of Business Research, and serves on its editorial review board. Her research contributions are complemented by her membership in professional organizations, such as the Society for Consumer Psychology, the American Marketing Association, and the Ph.D. Project Faculty Association. Click here to see her profile.
Q: Is this program right for me?
A: If you are responsible for shaping vision, brand, or strategy – this workshop will give you the tools to build stories that influence and inspire.
Q: Do I need prior storytelling experience?
A: No. The program is designed to benefit both seasoned executives and leaders new to storytelling frameworks.
Q: Is the program offered online?
A: No, the workshop is delivered in-person across 2 consecutive Thursday evenings at The Crummer Graduate School of Business | Rollins College in Winter Park.
Q: What’s included in the cost?
A: Two evenings of instruction, program materials, and a 3-month MidJourney AI subscription.
Ready to lead through story?
Join us for this two-evening, high-impact workshop and unlock the strategic power of narrative.
Questions?
Molly Dawson ’20 ’22MBA
Program Manager – Management & Executive Education
Phone: 407.628.6354
Email: mldawson@rollins.edu